We create solid, strategic PR campaigns to introduce brands, secure media coverage, heighten brand awareness and generate buzz.
Local and National Media Outreach | Influencer Relations + Partnerships | Product and Brand Launches | Social Media Strategy | Media Events | Branding Development | New Store Openings | Media Training | Promotional Material Design | Event Execution | Crisis Communication | Consulting | Client Relations | Content Creation
Lifestyle Public Relations
We successfully launch brands and new products by developing robust media relations’ plans and blogger partnerships. Our customized outreach programs are notorious for generating high-profile coverage through several, strategic platforms.
Carolyn Sutton PR is relentless about creating media relations and blogger collaborations that align with each brand. The team studies, understands and plans around key time frames and leverages long-term media and blogger relationships – both online and in print.
We go beyond mass pitching for stories and specifically customize our outreach, while utilizing social media, bloggers, relationships, and both online and traditional media to ensure each client’s story is told on multiple levels. The product isn’t the only point of interest – it’s the brand, executives, collaborations and non-profit organizations.
Carolyn Sutton PR continues to execute seamless client events – from New York City to Los Angeles – and our experience ensures each detail is considered for a flawless experience.
New Product Launches | Brand Summits | Expo Management | Launch Parties | Media-only Events | Private Media Dinners + Coffees
Two likeminded brands can create a forceful collaboration – and we focus on making introductions, generating ideas and seeing that they prosper. Strategic brand partnerships are a highly effective way to build businesses and drive new eyes and ears to your business. We research, introduce and formulate brand partnerships in multiple directions to work as cohesive brands that share audiences and ideas.
With current brand relationships and future new ones, we make a point to brainstorm and select strategic brands to align with our clients through multiple opportunities.
Brand Launches | Guest Bloggers | Audience Sharing | Social Media Debuts | Co-Product Creation | Sponsorships
National Media Tours
Carolyn Sutton PR has executed National Media Tours in key media cities – New York City, Meredith Corporation in Des Moines and Birmingham – for more than 13 years. With key relationships across the board including top national magazine editors, online media and bloggers, we take brands and clients directly to top editors and media for face-to-face time.
Our systematic National Media Tour programs create custom media materials and a detailed media tour schedule in NYC. Each trip is an unforgettable week meeting with key media and potential brand partnerships, while introducing brands to lock in coverage at the right time.
We LOVE Media Tours and we work hard to make it a success for our clients.
Summer | Back to School | Holiday Gift Guides + Entertaining | New Product Round Ups | Brand Alliances
Influencer Relations + Partnerships
Carolyn Sutton PR has successfully launched several new and existing clients through blogger relations and strategic influencer partnerships. CSPR Blogger + Influencer Relations creates a customized blogger outreach program that generates high-profile blog and social media content through multi-level strategic platforms.
For more than 12 years, Carolyn Sutton PR has fostered hundreds of lifestyle, family, mom/baby, food and home blog relationships, working one-on-one with online influencers to build relationships, create friendships and develop highly engaging experiences between brands and bloggers.
Through Blogger + Influencer Relations, CSPR curates positive brand partnerships, social media features, exclusive giveaways, engaging videos and hard-earned stamps of approvals from influencers. In turn, this online and social media coverage generates engagement and awareness, builds brand fanatics and drives website and store traffic that translates into sales.