Welcome to ‘In The Spotlight Edit’ | My Substack
/Well…hello…this is going to be fun.
After more than 23 years in public relations, I’ve spent a lot of time thinking about what gets people, brands and businesses in the spotlight. I’ve pitched thousands of stories, celebrated the big media hits, navigated the ones that didn’t happen, helped brands and clients figure out what they want to say and, more importantly, how exactly to deliver results.
But I’ve also realized that the part of my job I love most goes beyond traditional PR.
I love sharing products, insight, having conversations…..talking…..meeting new people…. talking…..learning from other brands and major PR campaigns…..that’s what I truly love.
I’ve worked with a lot of clients over the years - from a Funeral Home (yes….) to Disney Princess toys. I executed one of the very first major influencer events in New York City “Playdate in the City” with toy companies. I’ve also had many low moments - where I almost quit PR altogether - because running a business and raising three young children is not for the weak (lots of thoughts on this). I’ve been taken advantage of. I’ve had my pricing too low. I’ve been treated poorly after landing a massive Fortune feature for a client. I’ve been here, there, everywhere. And yet, I keep going with PR.
I’ve shared a lot of those thoughts on Instagram over the years, but I’ve wanted a place to go a little deeper…and to share more of what’s happening behind the scenes in my own PR world. And honestly, my personal world. Because when I started this business, my oldest was a baby….and now I’m getting ready to launch her into the real world.
So, welcome to The Spotlight Edit.
Consider this my editorial viewpoint on PR, brands, business and the things getting my attention….plus lessons from the work we’re doing at Carolyn Sutton PR, media wins worth talking about, ideas I’m bookmarking, and some personal passions + interests along the way.
When you’ve spent two decades being behind the scenes because your goal is to put your clients in the spotlight, it feels like the time to put myself out there. Beyond Instagram. Beyond our 'Join the Party' newsletter.
Because after two decades of helping other people get into the spotlight, I have a few thoughts about what belongs there.
And a little insight? I started my PR firm 17 years ago in Dallas, TX, when my oldest was six months old….she started her senior year of high school last month. So it’s a bit poetic to begin this Substack the same month she is starting the last year she will be living with us.
I’m so glad you’re here. And I hope you like to have fun…because I sure do!
— Carolyn
Subscribe if you would like to hear + learn deeper PR insights, communication with editors, exact pitches that land our clients national coverage, access to our strategies and deep, personal conversations and lessons I’ve learned after 23 years in the industry and 17 years as a mom (and wife!).
