Hostess with the Mostess: Carolyn Sutton

There is nothing quite like an intimate group of women coming together—to connect, to share, and to inspire. It’s amazing what happens when you put us in the same space (perhaps with a glass of wine in hand) with a bit of time to dream.

Our BURU x UPPAbaby dinner series, sprinkled across 6 cities, was nothing short of pure magic. We are so grateful to our hostesses and of course, none of these dreamy evenings would have been possible without our amazing partner, UPPAbaby

Each hostess brought a unique sparkle and magic to her dinner, and what better way to celebrate that than sharing it with all of you? Let's meet our hostesses!

BURU x Uppa Baby Photo by Stacie Kinney Photography

BURU x Uppa Baby Photo by Stacie Kinney Photography

Meet Carolyn Sutton: With more than 16 years of public relations experience with nationally-recognized lifestyle brands and publications, Carolyn has built her business on relationships that reach across the country – and across all media and social platforms – to help her clients make meaningful connections. In 2009, Carolyn experienced the joy of motherhood, which motivated her to start her own Public Relations firm––624 Public Relations. Seven years later, Carolyn refocused her energy and vision to a new brand––Carolyn Sutton PR.

Carolyn knows the audience that her clients aim to reach, because she is that woman. As an entrepreneur with a busy travel schedule and three school-aged children who are already following in her go-getting footsteps, Carolyn understands firsthand what it’s like to juggle the joys and demands of a purpose-driven life – backward and in heels.

BURU: What was your favorite moment from the dinner?

Carolyn: Our BURU dinner was in a gorgeous setting on my outdoor deck. Two hours before the guests were set to arrive, a torrential downpour and hail storm began to ruin the entire set up! Thankfully the House of R team was ready to react and between their team, myself, and calling a favor in from my mom, we covered the tables, pulled everything inside and saved the space. All in raincoats and with tarps and blankets! Thankfully, it was a short storm and once the skies cleared, we put the space back together and by the time the guests arrived, you never would have known a hail storm had arrived. Cheers to being able to roll with the punches (and ice pellets)!

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B: Do you have a favorite UPPAbaby product? 

C: Although we are out of the stroller stage, I have a 4-week old nephew and my best friend also just had a baby boy! So, I cannot wait to buzz around with my sweet littles with the G-Lite stroller––lightweight, sleek and perfect for an auntie. 

B: What did you love most about being a hostess for our dinner series?

C: There is nothing I love more than welcoming guests into our home, creating a beautiful setting and the art of conversation and laughter. I love to entertain and will host anything from a casual night outside to an elegant dinner party to a giant Christmas bash. I love to have a special cocktail or a memorable part of the evening. For a large Christmas party a few years ago, we turned my office into a Champagne Room with a private bartender and a glass of champagne for every guest. It helped with the traffic flow in our home and gave an element of glamour and surprise for our guests. I know the party has been a success if I still have guests past midnight.

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B: What's your go-to hostess trick? 

C: Hire a bartender. They are so incredibly helpful, take care of many details like slicing citrus fruit and keeping the ice bucket(s) full. It allows you to entertain, relax more and enjoy your guests. Bartenders will typically also help with clean up throughout the evening, which is a bonus. No one will ever be without a fresh drink or water in hand!

B: And finally, what are your top 5 BURU picks right now? 

C: Right now, these are my top five items: the Drawstring Henley Blouse - Floral, the Paradise Puff Sleeve Top in ivory, these Ankle Strap Heels, the Willodean Wrap Dress in red, and the Tie Front Swimsuit in pink.

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Growing Your Brand Using Effective PR Strategies

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Listen to Carolyn Sutton PR on the The Inspired Entrepreneur Podcast where she gives insight as to how she got here today and how her team works closely with clients to launch their brand in the media and influencer spotlight.

About the Podcast Interview

Carolyn Sutton began her Public Relations career right out of the gate with a coveted internship at Fleishman-Hillard Dallas, which started her 16 year passion for public relations. With extensive PR experience at The Container Store and The Richards Group managing multiple consumer clients, Carolyn has always kept her business directly focused with lifestyle brands. In 2009, Carolyn experienced the joy of motherhood, which motivated her to start her own Public Relations firm - Carolyn Sutton PR.

Carolyn and her team only work with brands and clients they are passionate about, and believe in their mission. They create solid, strategic PR campaigns to introduce brands, secure media coverage, heighten brand awareness and generate buzz.The team is media and influencer obsessed and are constantly combing magazines, online media and Instagram for the latest and the greatest exposure.

IN THIS EPISODE YOU’LL HEAR:

  • About Carolyn’s journey to where she is today.

  • How to get press coverage in national magazines.

  • How to create profitable relationships with influencers.

  • How to get more deals as an influencer.

  • How to secure PR coverage as a brand even if you can’t afford to hire a PR company.

CAROLYN’S FAVORITE RESOURCES:

  • NEWSPAPERS: Wall Street Journal, NY Times, Local Newspaper

  • MAGAZINES: Lifestyle magazines

  • PODCASTS: Mom is in Control, The Influencer Podcast, How I Built This

Press Success, Now What? Insight from Carolyn Sutton PR

It takes time and perseverance to secure impactful media coverage. So when your brand lands fabulous publicity, it’s time to maximize the coverage to get the most out of the feature. Here are some tips to amplify your media coverage and continue to drive the hype. Carolyn Sutton offers tips on how to leverage your media success on The Southern C Blog!

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Client Events in 2018

The cornerstone of our content creation is creating unique, chic events that are specific to each client. We created just a handful of influencer + brand events this year from an outdoor pizza party to a private fall fashion show. Take a glance at our 2018 events.

Spring Menu Tasting by Chef Nick Strawhecker | Omaha | Dante | Influencer Event

Spring Menu Tasting by Chef Nick Strawhecker | Omaha | Dante | Influencer Event

Fifth Anniversary Luncheon | Dallas | O-Venture | Influencer Event

Fifth Anniversary Luncheon | Dallas | O-Venture | Influencer Event

Leland Gal for Midwest Living | Leland, MI | Event Shoot Styling

Leland Gal for Midwest Living | Leland, MI | Event Shoot Styling

Dante Harvest Tasting | Omaha | Influencer Private Dining Experience

Dante Harvest Tasting | Omaha | Influencer Private Dining Experience

Gramercy + Garment District Fall Fashion Show | Omaha | Private Influencer Event

Gramercy + Garment District Fall Fashion Show | Omaha | Private Influencer Event

Draper James: Love, Reese. A Southern Style Blog

Clients O-Venture debuted on the Draper James Blog: Love, Reese as southern women who rock their business and their style!

Creating this blog post was the combination of relationships, proactive pitching, style coordinating and site visits, office styling and of course, collaborating with best photographer for the job!

Real Women, Real Clothes: Janie Cooke & Caroline Nix

We can’t help but love a product that makes our lives easier. And we also can’t help but a love a success story about two powerful female entrepreneurs.

Influencer Brand Love + Insane Giveaway

Our love for Living with Landyn is strong, especially when we’ve not only worked with her for several years, but she continues to be a strategic partner our clients. She is a huge fan of our client O-Venture and we just featured her as “Our FavOrite Tastemaker” and did an insane Instagram giveaway. Results? Learning more about the fabulous Landyn and more than 15,000 entries to this giveaway. Our client generated more than 3,000 new followers!! It pays to partner.

Landyn Hutchinson + Big O Key Ring

Landyn Hutchinson + Big O Key Ring