Growing Your Brand Using Effective PR Strategies

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Listen to Carolyn Sutton PR on the The Inspired Entrepreneur Podcast where she gives insight as to how she got here today and how her team works closely with clients to launch their brand in the media and influencer spotlight.

About the Podcast Interview

Carolyn Sutton began her Public Relations career right out of the gate with a coveted internship at Fleishman-Hillard Dallas, which started her 16 year passion for public relations. With extensive PR experience at The Container Store and The Richards Group managing multiple consumer clients, Carolyn has always kept her business directly focused with lifestyle brands. In 2009, Carolyn experienced the joy of motherhood, which motivated her to start her own Public Relations firm - Carolyn Sutton PR.

Carolyn and her team only work with brands and clients they are passionate about, and believe in their mission. They create solid, strategic PR campaigns to introduce brands, secure media coverage, heighten brand awareness and generate buzz.The team is media and influencer obsessed and are constantly combing magazines, online media and Instagram for the latest and the greatest exposure.

IN THIS EPISODE YOU’LL HEAR:

  • About Carolyn’s journey to where she is today.

  • How to get press coverage in national magazines.

  • How to create profitable relationships with influencers.

  • How to get more deals as an influencer.

  • How to secure PR coverage as a brand even if you can’t afford to hire a PR company.

CAROLYN’S FAVORITE RESOURCES:

  • NEWSPAPERS: Wall Street Journal, NY Times, Local Newspaper

  • MAGAZINES: Lifestyle magazines

  • PODCASTS: Mom is in Control, The Influencer Podcast, How I Built This

Press Success, Now What? Insight from Carolyn Sutton PR

It takes time and perseverance to secure impactful media coverage. So when your brand lands fabulous publicity, it’s time to maximize the coverage to get the most out of the feature. Here are some tips to amplify your media coverage and continue to drive the hype. Carolyn Sutton offers tips on how to leverage your media success on The Southern C Blog!

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Client Events in 2018

The cornerstone of our content creation is creating unique, chic events that are specific to each client. We created just a handful of influencer + brand events this year from an outdoor pizza party to a private fall fashion show. Take a glance at our 2018 events.

Spring Menu Tasting by Chef Nick Strawhecker  | Omaha | Dante | Influencer Event

Spring Menu Tasting by Chef Nick Strawhecker | Omaha | Dante | Influencer Event

Fifth Anniversary Luncheon  | Dallas | O-Venture | Influencer Event

Fifth Anniversary Luncheon | Dallas | O-Venture | Influencer Event

Leland Gal for Midwest Living  | Leland, MI | Event Shoot Styling

Leland Gal for Midwest Living | Leland, MI | Event Shoot Styling

Dante Harvest Tasting | Omaha | Influencer Private Dining Experience

Dante Harvest Tasting | Omaha | Influencer Private Dining Experience

Gramercy + Garment District Fall Fashion Show  | Omaha | Private Influencer Event

Gramercy + Garment District Fall Fashion Show | Omaha | Private Influencer Event

Draper James: Love, Reese. A Southern Style Blog

Clients O-Venture debuted on the Draper James Blog: Love, Reese as southern women who rock their business and their style!

Creating this blog post was the combination of relationships, proactive pitching, style coordinating and site visits, office styling and of course, collaborating with best photographer for the job!

Real Women, Real Clothes: Janie Cooke & Caroline Nix

We can’t help but love a product that makes our lives easier. And we also can’t help but a love a success story about two powerful female entrepreneurs.

Influencer Brand Love + Insane Giveaway

Our love for Living with Landyn is strong, especially when we’ve not only worked with her for several years, but she continues to be a strategic partner our clients. She is a huge fan of our client O-Venture and we just featured her as “Our FavOrite Tastemaker” and did an insane Instagram giveaway. Results? Learning more about the fabulous Landyn and more than 15,000 entries to this giveaway. Our client generated more than 3,000 new followers!! It pays to partner.

Landyn Hutchinson + Big O Key Ring

Landyn Hutchinson + Big O Key Ring