I See, You See, We Win

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Can you believe we’re already wrapping up February? When Julius Caesar came up with the Julian calendar, he clearly didn’t anticipate that we’d need an extra day (or three) every month. Next year, let’s stretch Feb. to the 29th. Done and dusted! Great!

While I’m at it, maybe it’s also time to take a stab at updating Caesar’s famous phrase, Veni, vidi, vici. I came, I saw, I conquered. If history has taught us anything, it’s that converting people to your message is less about conquest and more about connection. Video, vides, vincimus. I see, you see, we win. 

Visual storytelling is one of the most powerful tools brands have to engage with their audience… and it continues to gain more traction. In 2022, 87 percent of marketers said they got a great ROI on video content, and in the first two months of this year, that number has risen to 92 percent, according to Wyzowl’s annual video marketing survey. Given that number, it’s no wonder that 70 percent of marketers who don’t use video say they plan to start doing so this year, and 96 percent of current video users say they will maintain or increase their video budget in 2023.
Last year, I founded Brand Your Brand, Co. to serve businesses that want to make meaningful and lasting connections with their audience with video and photo assets that can be strategically leveraged across multiple platforms. If this sounds like you, let’s discuss.

Behind the Scenes of a Brand Your Brand, Co. Video Shoot

Brand Your Brand® was born because I kept hearing from my clients that they understood the value of photos and videos, but they didn't have the time or the resources to navigate all the details. Sourcing the location, finding talent, negotiating legal contracts, etc. can be overwhelming steps, but they are necessary to produce high-quality visual brand content. Content that stands out among the constant barrage of TikToks and Instagram reels that fill our social media feeds each day.

With more than 20 years of branding experience and relationships with industry professionals across the country, I knew that I was uniquely positioned to create a solution. In fact, at Carolyn Sutton PR, I had been doing it all along for local businesses, influencer partnershipsand special events.

I created BYB to do all the behind-the-scenes work, so that brand stories can really shine.

After an initial consultation to determine the client's video's look and feel, here's what you can expect BYB to do for you:

  • Create the shot settings for a 2-hour video/photoshoot

  • Find the best location and video/photo team for the job

  • Work with our attorney to finalize secure contracts to give you the legal rights to all your content (this often goes missed in photo shoots!)

  • Develop and communicate the shot list, script and any other needed materials

  • Confirm and communicate schedules

  • Edit photos/video

  • Deliver the final product—picture-perfect and tailored to exceptional brand standards

Every time you work with Brand Your Brand, Co., you can expect 30-40 branded photos, as well as beautifully-produced coinciding video content that can be leveraged across all media and marketing channels to strengthen your relationship with loyal customers and make new audiences fall in love with your brand.

5 Reasons Video is Necessary in 2023

  • According to a 2021 survey, 93 percent of businesses gain new customers as a result of branded content video.

  • When used strategically, video is great for SEO.

  • You can use video over and over, in a variety of different ways. For example, this videowe created to celebrate the collaboration of Simply Southern Cottage and Orian Rugscan be posted in its entirety on both companies' social media feeds and websites, and broken up into smaller segments for their Stories. The branded photos we took on the day of the shoot can also be used across all their print and digital marketing channels.

  • Video allows you to be efficient with your time while sharing your story in a visually appealing and memorable format. Think of it as an elevated version of an elevator speech!

  • As I recently told The PR Bar, increasingly, traditional media outlets rely on brands to contribute their own photos and videos to press coverage. For example, we were so proud when video footage we shot for our client, Red Land Cotton aired as part of a story we placed on ABC News and when our video footage of Borsheims landed on the Today show!

Join Our Next Masterclass | March 15, 2023

Date: Wednesday, March 15, 2023

Time: 12 p.m. – 2 p.m. CST

Cost: $300

Learn how the visual power of photo and video content instantaneously elevates the branding of your business, raises authority, and gains prospective customers — all while acting as a visual extension of your brand story. 

Plus, Video Coach Erin Kienzle will give strategic video tips for confidence, growth, and how to grow your presence on Instagram through video and reels.

'In the Spotlight' is a bi-weekly newsletter about what we're doing at Carolyn Sutton PR + Brand Your Brand, Co., the brands we love, and industry trends.