Five Types of Holiday Placements To Target Right Now

While I’m making the most of summer days with my family (and looking forward to many more), my working hours are becoming increasingly devoted to securing holiday placements for our clients. Here are some of the ways we’re helping our clients connect with their audience this holiday season.

Magazine and Newspaper Gift Guides

The excitement of placing one of our clients in a national magazine’s holiday gift guide never gets old. But, as I mentioned above, magazines have a long lead time and a lot of brands vying for their attention. To ensure effective gift guide coverage, cast a wide net targeting national, regional, and local publications, and consider creative approaches to making your brand resonate with editors.

Podcasts

If you’re a listener, you know how devoted a podcast audience can be. I’ve gotten some of my best tips for time management and work-life balance from podcasts, but they’re also a great resource for gift ideas— sometimes when you least expect it. One of my current favorites, Discover Ag, hosted by two millennial women in agricultural, has tipped me off to several food gifts and the rich stories behind them. Yet another example of how media coverage can expand beyond just the placement, but become a topic of discussion to a wider audience.

Branded Presentations/Guest Editorial

I love when my favorite brands collaborate with or spotlight other brands that inspire me. Tuckernuck does a great job with this with their monthly guest editorials, as does the artist collective Well + Wonder, It’s a fantastic way to début new collections and introduce brands to a like-minded audience.

Pop-Ups

Many established brands host pop-ups to support emerging or new-to-market brands. I love this idea so much that I’m launching my own brand, SugarGlass, at a pop-up at Leland Gal this summer!

Influencers

From Instagrammers, TikTokkers and YouTubers on social media, to real world icons like athletes and hometown heroes, an influencer endorsement of your brand is the gift that keeps on giving. For two successive years, we promoted collaborations between Omaha luxury jeweler, Borsheims, and top female athletes, Rachel Balkovec and  Lexi Sun. Not only was featuring these best-in-class brand ambassadors worth its media weight in gold (and diamonds!), it shined a light on the brand’s ongoing commitment to empowering women.
To ensure your brand shines this holiday season, Contact Us Today.