Springing Your Brand into Q2
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Welcome Spring! The sunshine and idyllic temperatures are still teasing us here in Omaha, but I love seeing the spring-spo our clients and friends in warmer regions are posting to their Instagram feeds. The wave of new possibilities starts with a tiny ripple sometime in February. By May, it has washed over everything, making the whole world look new again. I hope you’re going into the new season feeling proud of everything you’ve accomplished the first part of the year — and as excited as I am about this next season!
Why Spring is a Great Time to Refresh Your Brand
Maybe it’s because I’ve worked with so many companies that specialize in beautiful home products and design, but I like to think that building a brand for your business is a bit like creating a home for your family:
It is unique to you and your values.
It tells the story of where you’ve been and where you’re going.
It is a True North for you and your team: when in doubt, you should always be able to look at your brand to gauge if you’re on the right track.
Just like a well-run home, your brand benefits from a spring refresh to keep it updated and aligned with your current needs and overall mission. After months of post-holiday season austerity, audiences are primed to see something exciting and vibrant. A new campaign, new photo assets or video shoot, or service offering is an easy and effective way to cast open the windows on your brand and inspire your audience and the media to look at it anew. If you’d like to learn more, contact us about how we can help you achieve your Q2 goals.
5 Ways to Celebrate Spring
Host a poolside happy hour with friends or colleagues.
Write out Q1 triumphs and review Q2 strategy - and put calendar dates in place for mini goals.
Freshen up your home or office. Something as simple as a luxurious throw for your sofa or desk chair or a timeless new indoor/outdoor rug can give a whole new look to your space.
Sign up for a Masterclass and learn something new to implement into Q2 and Q3.
Make time to get outside. Even if I only have a few minutes, I always try to work a walk into my day, especially in springtime. If I’m really in a time crunch, I’ll pop in my headphones and multi-task with a podcast or catch up with friends via Voxer. Some that have highlighted CSPR/BYB and our clients recently include: The BrandWell Podcast and The Preppy Podcast.
I’ll be honest, as ready as I am for warm sunshine, Q1 was fantastic. We began the year with a whirlwind New York City press tour for our client, Red Land Cotton, resulting in 35 million media impressions across outlets including World News Tonight, Forbes, and Fox News. From there, we just kept up the momentum. We’ve already hosted three Masterclasses and participated in a roundup of industry leaders for The PR Bar. We have also onboarded some new clients, which we can’t wait to tell you more about in the coming months.
Last, but not least, we launched the newsletter you’re reading right now. Last week, I got together with my team for our first quarterly audit of our In the Spotlight analytics and we were overwhelmed by your support and response. Thank you!
In the spirit of a spring refresh, we’ll be making a few small changes to our In the Spotlight format, but we’re thrilled about the content we have planned for the coming months. We would love to connect with more people, so if you know of anyone who might be interested in hearing more from us, please feel free to share this newsletter!
In the Spotlight is a bi-monthly newsletter about what we’re doing at Carolyn Sutton PR and Brand Your Brand, Co. the brands we love, and industry trends. You can find past issues here.
